The White House and U.S. Department of Agriculture proposed new school wellness guidelines that limit the marketing of junk food to children during the school day. The guidelines are aimed to combat $1.8 million of youth-targeted marketing by food and beverage companies where 90% of the money is focused on the promotion of fast food, sugary drinks and cereals and candy. In conjunction with the announcement, the U.S. Department of Agriculture launched a new School Nutrition Environment and Wellness Resource website which includes resources for food marketing practices that comply with Smart Snacks in School standards.
Also announced was an expansion of a federal nutrition program to 22,000 schools across the country. These schools will now be eligible to serve free breakfast and lunch to all low-income students.