Successful Storytelling

“Storytelling” has become a big buzzword around the Junior League of Minneapolis lately. As members, we share stories with others to explain the Junior League, why we joined and what the Achievement Gap means to us.  I think we can all admit that effective storytelling can be hard though. That’s where the FrameWorks Institute comes into play.  They are a research group that helps nonprofits communicate on social problems.  Below are three of their tips for success:

Data are more powerful when woven into a story.  Given only data, the audience is more likely to mold that information to fit their beliefs than allow it to change their minds. But when you combine facts and values in a narrative, you’re more likely to change public opinion and policy.

Be careful when using vivid examples.   For example, sharing the story of a man who works his way out of homelessness may suggest that anyone who works hard can do the same.

Tell success stories about groups of people.  By telling success stories about collective triumph, you will prompt your audience to action rather than just sympathy.

You can read more about FrameWorks Institute and their tips for storytelling here. Consider these when telling your next Junior League or other personal advocacy story.

Post contributed by Carrie Curtis.

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